On its sixth day, Pushpa 2: The Rule continued to dominate globally, grossing approximately ₹1085 crore worldwide. Its stronghold in India remains significant, with substantial contributions from the Hindi and Telugu markets. The movie’s unprecedented success is attributed to its gripping storyline, stellar performances, and wide release strategy, with over 40,000 screens across India.
Box Office Breakdown:
- Worldwide Gross (Day 6 Total): ₹1085 crore
- India Gross: Majority from Hindi (₹293 crore nett) and Telugu markets.
- Budget: Estimated at ₹500 crore.
- Non-Theatrical Revenue: The film earned over ₹1000 crore from rights such as OTT, satellite, and music.
Success Factors:
- Pan-India Appeal: Dubbed versions in multiple languages ensured wide accessibility.
- Advance Bookings: The movie grossed ₹100 crore in advance bookings alone.
- Star Power: Allu Arjun’s performance and fanbase played a significant role in driving footfall.
With its current pace, Pushpa 2 is on track to become one of the highest-grossing Indian films of all time. Its success underscores the increasing global appeal of Telugu cinema.
Budget Breakdown:
The estimated budget for Pushpa 2: The Rule is between ₹450–500 crore, making it one of the most expensive Indian films ever produced. Here’s a breakdown of the key components of its production budget:
- Production Costs:
- Sets, location shoots, and high-quality production value contributed significantly to the budget.
- Special attention to action sequences and visual effects.
- Cast and Crew Salaries:
- Allu Arjun’s Fee: Reportedly ₹125–150 crore, reflecting his massive fanbase and success.
- Other lead actors, such as Rashmika Mandanna and Fahadh Faasil, also commanded significant fees.
- Music and Post-Production:
- High-quality background scores and post-production edits added substantial costs.
- Marketing and Promotions:
- A robust pan-India promotional strategy to target diverse audiences.
- Distribution and Release Costs:
- Distributed across 40,000 screens globally, incurring additional logistics and distribution expenses.
The movie has already recovered significant amounts through pre-release business, including satellite rights, OTT rights, and music rights, estimated to be over ₹1,000 crore. Let me know if you’d like more details!